DR. JIANHUA ZHAO, University of Louisville, Louisville, Kentuckey, was awarded funding in April 2011 to aid resaerch on 'Making China's Second Generation Family Business Owners.' This research is an ethnographic study of the processes through which second generation family business owners are constituted in China. It investigates the formation of a particular group of capitalist subjects in the political-economic context of contemporary China. This study was conducted in Summers 2011 and 2012, consisting of surveys, participant observation, and ethnographic interviews of eighty some participants in two schools specialized in training family business successors in Zhejiang province. Preliminary findings of this research include: 1) second-generation Chinese entrepreneurs have developed different subjectivities from those of their parents due to their different notions of family, gender, filial piety, and business management; and 2) Chinese familial capitalism is a cultural practice that is constantly reconfigured in socially and historically specific circumstances. This research contributes to the study of anthropology by offering a critical understanding of the concepts of culture and capitalism. It also contributes to China studies by examining the process of social reproduction of business elites and shifting patterns and values of family, kinship and intergenerational relationship in contemporary China.
Zhao, Jianhua. 2013. The Chinese Fashion Industry: An Ethnographic Approach. Bloomsbury: London, New Delhi, New York, and Sydney